GATES BBQ
One Assignment.
50+ Spots.
A single assignment grew into an ongoing creative partnership. Skip helped give Gates a distinctive personality on the air, writing and producing more than fifty commercials and earning back-to-back Best Commercial Campaign honors from the Kansas Association of Broadcasters.
Developed for Audacy Studios
It started with the sauce.
The Gates relationship began with a single assignment in 2022: let Wichita know that sauces and seasonings from Kansas City favorite Gates BBQ were now available in local stores. In 2023, “We’ve Got the Sauce” became the creative turning point, giving the campaign a distinctive personality and opening the door to a much longer collaboration.
As the relationship grew, so did the creative freedom. An assignment could eventually be as simple as “make a spot for Labor Day,” leaving Skip to find the story, write the script, and bring it to life.
Between 2023 and 2025, Skip wrote and produced more than fifty Gates commercials, finding fresh stories for different seasons and promotions while keeping the campaign’s personality recognizable.
Hear the campaign
A distinctive voice. Recognized twice.
The Gates BBQ campaign earned back-to-back Best Commercial Campaign honors from the Kansas Association of Broadcasters in 2023 and 2024, with Skip credited for writing, engineering, and voice talent.
What began as a local product announcement grew into a recognizable campaign, built on creative trust and a steady supply of fresh ideas.